What Is One 5-Star Review Actually Worth to Your Business?
Most business owners have no idea what their reviews are worth in real dollars. This calculator shows you exactly what each positive review adds, and what each negative one costs, in customer lifetime value.
93%
of consumers read reviews
5-9%
revenue lift per star increase
94%
say bad reviews made them avoid a business
53x
more likely to click 4+ star businesses
Free Calculator
Review Value Calculator
Step 1 of 3
How do you want to use this calculator?
Choose how much detail you want to enter. You can always start simple and come back for a more detailed view.
Tell Jeff about your business
Select your industry for instant pre-filled estimates, or enter your own numbers for a more accurate result.
$
What does the average customer spend per visit?
%
What percentage of customers come back?
How many times per year does a loyal customer typically visit?
Ready to calculate your per-review value
No review count needed. Jeff will calculate the dollar impact of each individual review based on your business data. Hit Calculate to see your results.
Enter your current review totals
Enter your total review count and average star rating from Google (or whichever platform you use most).
Enter a number between 1.0 and 5.0
Enter your review breakdown by star rating
Enter how many reviews you have at each star level. Reviews at 4.2 stars and above are treated as positive; 4.1 and below as negative.
★ 5.0 stars
Positive
★ 4.5 stars
Positive
★ 4.2 stars
Positive
★ 4.1 and below
Negative impact
Input
Value
Jeff can build a system to get you more 5-star reviews on autopilot.
How this estimate works: Customer lifetime value is calculated using a 3-year window: average sale x repeat rate x average annual visits x 3 years. The per-review value applies an 18% conversion lift for positive reviews (based on research showing verified review presence increases conversion 15-25%). The negative review cost applies a 15% drag factor (studies show negative reviews reduce purchase intent 15-20% per incident). These are directional estimates, not guarantees. Your actual results will vary based on industry, market, and how well your overall online presence supports the review signal.
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