How Email Content Increased Customer Retention by 30%
A landscaping company was struggling to maintain consistent communication with their customers, leading to low repeat business. They wanted a better way to nurture their existing customer base and keep them engaged.
How Jeff Norton Digital Helped
- 30% increase in customer retention over a 6-month period.
- 25% boost in open rates and email engagement.
- Increased repeat business, with clients returning for seasonal services. coming directly through the website’s new CTA forms.
How Jeff Norton Digital Achieved It
JeffNortonDigital developed a content-driven email marketing campaign. We created personalized, engaging emails featuring seasonal landscaping tips, exclusive discounts, and maintenance reminders. These emails were tailored to customer segments based on previous services. capture customers searching for plumbing services.