Plumbing Business Converts 45% More Leads with Targeted Website Content

A plumbing company’s website was stagnant, with little traffic and few leads. The business owner knew his website needed a boost but wasn’t sure where to start.

How Jeff Norton Digital Helped

  • 45% increase in lead conversions within 3 months.
  • Significant improvement in the website’s bounce rate, keeping visitors engaged longer.
  • Consistent inquiries coming directly through the website’s new CTA forms.

How Jeff Norton Digital Achieved It

JeffNortonDigital revamped the content on the website, focusing on clear messaging that addressed customer pain points and implemented strategic calls-to-action (CTAs) on every page. The content was optimized for local SEO to capture customers searching for plumbing services.

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