A local Law Firm was receiving few referrals, largely because it needed more educational content that explained its legal services in a way that resonated with its clients. The firm wanted to build trust and authority in its field.
How Jeff Norton Digital Helped
- 35% increase in client referrals within 6 months.
- Videos had a 70% watch-through rate, indicating high engagement.
- Increased website traffic from video content, with many visitors contacting the firm after viewing.
How Jeff Norton Digital Achieved It
JeffNortonDigital created a series of educational videos answering common legal questions and explaining the firm’s services in simple, digestible terms. These videos were shared via email campaigns and social media, as well as featured on their website’s homepage.